🎉 Welcome to The Nail Hustle — Mob Wife Manis, Viral Salons & Kid Clients—What’s Hot in Nails Now

WELCOME TO THE NAIL HUSTLE

Hey Nail Boss,

This week we’re diving into the trends shaping your stations—from the mob wife manicure taking over TikTok to a booming market for kids’ polish and a fresh batch of salon IG accounts worth the scroll.

Let’s hustle.

💅 TREND WATCH: Deep French Nails — The Mob Wife Manicure Is Back

If you thought the French manicure had peaked, think again. The Deep French manicure is the newest throwback trend making waves on celeb hands and salon menus—thanks in part to manicurist Zola Ganzorigt and a certain set she created for Kylie Jenner.

So what is it? Think French tips… but bolder, deeper, and sassier.

Unlike the classic thin white tip, this version features a thicker, curvier white band that swoops dramatically down the nail bed, creating a high-contrast glam effect that screams 1999 but slaps in 2025.

💬 Nail artist Mariana Augusto dubbed it the “ultimate mob wife manicure.” Icons like Britney Spears, Missy Elliott, and Pamela Anderson were known to flaunt the look—and now, it’s resurfacing on Instagram feeds and inspo boards alike.

Why We Love It:

• 🔄 Retro with attitude — it’s nostalgic and fierce

• 🎨 Customizable — use classic white or get wild with colored tips

• 💅 High-impact style — clients will feel instantly luxe

🧠 Pro Tip: Precision matters. The symmetry of the curve makes or breaks this look, so take your time or try out grid-based guides. Want a menu upgrade? Offer a “Mob Wife Mani” add-on—your drama-loving clients will eat it up.💼 BUSINESS BOOST: The Unexpected Health Benefits Hiding in Your Manicure

🧒💅 BIZ BUZZ: Kids’ Nail Polish Is a Growing Market

Turns out it’s not just moms and teens booking nail appointments—the kids are coming, too. According to a recent market forecast, the kids’ nail polish industry is booming, with parents prioritizing fun, non-toxic formulas for their little ones.

Key Growth Drivers:

• 🌱 Natural & Non-Toxic Formulas — Parents are looking for safe products, especially water-based or peel-off options.

• 🎈 Colorful, Themed Packaging — Unicorns, princesses, and glow-in-the-dark effects are in.

• 📸 Mini Influencers — Yes, 7-year-olds are now reviewing polish on YouTube and TikTok.

💡 Salon Angle:
Consider adding a “Mommy & Me” manicure package or a dedicated kids’ polish station with playful options. It’s a great way to build loyalty early—and earn extra revenue from unexpected guests.

🔗 Read the full article on OpenPR »

💡 MARKET WATCH: UV Gel Nails Are Big Business

According to a new global forecast, the UV nail gel market is on track to hit $10.9 billion by 2035. That’s a lot of shiny top coats.

Why the surge? Simple:

• 🧴 Longer-lasting, chip-resistant finishes

• 💅 Pro-level shine clients can’t get at home

• 📲 TikTok and Instagram fueling demand for high-gloss looks

What’s notable is how salons and manufacturers are adapting with faster-curing formulas, customizable gel palettes, and eco-friendlier UV lamp options.

⚠️ Pro Tip: If UV gel is already a top service, consider upselling with add-on art, signature color collections, or quick-dry upgrades to maximize revenue per set.

📸 INSTA INSPIRATION: 5 U.S. Nail Salons Worth Following Now

Tired of the same old inspo? Here are five must-follow U.S.-based nail salons that are crushing it with creative designs, bold aesthetics, and strong community vibes:

1. @vanityprojects — 146K followers

📍 New York, Miami

• 💎 Combines high fashion + nail art

• 🎨 Known for cutting-edge collabs with top artists

2. @chillhouse — 195K followers

📍 NYC

• ☁️ Trendy, minimalist, wellness-forward vibes

• 🌸 Signature seasonal nail menus

3. @nailzkatkat — 183K followers

📍 Los Angeles

• 🔥 Maximalist, 3D, anime, and bling-heavy creations

• 🎥 Tons of mesmerizing time-lapse reels

4. @nailjob — 94K followers

📍 Los Angeles

• 👩‍🎨 Studio-meets-gallery aesthetic

• 🧠 Clean lines, abstract patterns, and lots of education

5. @vwnails_ — 104K followers

📍 San Jose, CA

• 🖌️ Freehand nail art wizardry

• 💬 Engaging behind-the-scenes client clips

💡 Salon Challenge: Pick one account each week for team inspo—then try to recreate one of their designs with your own twist.

💌 FINAL POLISH

Thanks for reading The Nail Hustle! Whether you're grinding behind the table or leading a team of techs, we’re here to keep your scroll smart and your hustle strong.

Got a juicy story, trend tip, or viral moment we should cover? Hit reply and tell us.

Stay Glossy,
— The Nail Hustle Team

Stay Glossy,
— The Nail Hustle Team