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🎉 Welcome to The Nail Hustle — Castlecore, Clean Beauty & Reel Gold Inside

🎉 Welcome to The Nail Hustle — Castlecore, Clean Beauty & Reel Gold Inside

From castlecore vibes to beauty justice—this is your weekly edge.

June 09, 2025

WELCOME TO THE NAIL HUSTLE

Hey Nail Boss,

Welcome to the very first issue of The Nail Hustle — your weekly edge in beauty, business, and all things nails. Whether you're running a five-chair salon, working solo out of a studio, or still dreaming big from beauty school, this space is for you.

Every week, we’ll drop the hottest trends, real business strategies, social tips, and insider intel — all with a little personality and a whole lot of heart. Let’s grow this hustle together.

💅 TREND WATCH: Castlecore is Having a Main Character Moment

Move over mermaidcore—castlecore is the new fantasy nail vibe, thanks to Megan Fox’s latest mani. Gothic-glam meets medieval elegance in a nail trend that’s pure enchanted queen energy.

Fox’s almond-shaped nails featured stone-gray tips with metallic shimmer, paired with velvet and dark rose accents.

Pro Tip: Offer themed sets like Castlecore, Fairycore, or Coquette Goth to increase visibility and perceived value.

🔗 See the inspo pics here: https://www.popsugar.com/beauty/megan-fox-castlecore-nails-49442461

💼 BUSINESS BOOST: The Unexpected Health Benefits Hiding in Your Manicure

Sure, a fresh mani looks great on the ’Gram—but did you know it could be good for your health, too?

“Massages included in spa routines aid in improving blood circulation, which is beneficial for those with jobs requiring prolonged sitting or standing,” says wellness coach Jessica Morgan.

Regular hand treatments—especially those with paraffin wax, scrubs, or targeted massage—can help:

Stimulate blood flow
Relieve joint stiffness
Soothe overworked fingers and wrists
Provide moments of mental relaxation

Pro Tip: Rebrand your manicure as a “hand wellness ritual.” Use terms like circulation boost, joint relief, or daily stress reset. Educating your clients = higher perceived value = more bookings.

🖤 BEHIND THE GLOSS: Toxic Beauty Targets Black & Latina Women

Beauty isn’t always pretty—especially when the products meant to empower are quietly harming.

A recent report from the Environmental Working Group found that 80% of personal care products marketed to Black women were rated as moderate to highly hazardous. From formaldehyde in hair relaxers to questionable chemicals in nail care, these formulas are linked to long-term health risks.

The issue? These products aren’t just unsafe. They’re part of a bigger conversation about beauty justice, where societal pressure to conform to Eurocentric standards (lighter skin, straighter hair) comes with a hidden cost.

Pro Tip: Know your ingredients. Demand transparency. Empower your clients with facts, not fear.

Because a pretty bottle shouldn’t hide an ugly truth.

Let’s face it—social media isn’t just for showing off your latest set anymore. It’s a business tool. And right now, one of the easiest ways to boost bookings is through a “POV” transformation reel.

Reel Format:
“POV: You Finally Got Time to Book Your Nails”

Trending Audio: “Espresso” by Sabrina Carpenter

Pro Tip:

Use vertical format, natural light, under 15 seconds
Overlay your booking link
Show your client’s reaction for bonus trust points
Hashtags: #nailtok #bookwithme #gelnails #nailhustle #smallbiztips

✨ UPCOMING EVENTS

📍 Smokies Nail Show — July 13
https://www.nailtechevent.com/nail-classes-workshops-1/
Held at the Gatlinburg Convention Center in TN, this one-day event brings nail techs together for classes, demos, and serious product hauls. Plus, who doesn’t want to mix nails and mountain views?

💌 FINAL POLISH

Thank you for being here from day one. The nail industry is bold, resilient, and full of brilliance—and we’re just getting started.

📬 Got a tip, shoutout, or feedback? Hit reply.
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